Our multi-channel & CRM expertise
A major focus of the digitalization of your company
Our services in multichannel CRM
Measuring customers’ satisfaction is necessary but not sufficient to retain clients. Improving the customer relationship during key moments and between all the contact points is a way to optimize the perception of value that we try to create.
If data management is regarded as strategical, many companies need to progress to set up clean links between all the company functions which contribute to create value for client and for you.
A–Marketing want to strengthen the links between all the different functions involved within your organisaiton: Sales, Marketing, Innovation, client service… in order to define together new customer relationship strategies, investments, organizations and process to implement.
Possible support by A-Marketing :
- CRM audit & strategy design
- Customer Value global approach
- Support on a process or a strategic action
- Change management linked to new CRM solutions
- Multichannel approach
- CRM studies :
• Customer satisfaction & loyalty studies
• Satisfaction & motivation studies among employees
• Audit and identification of customer Journey on key moments
- Datamining
Fields of application to open up new growth opportunities:
• Strategy based on Customer Value: Value Segmentation, Offer strategy according to Customer Value, Life Time Value modelisation
• Telemarketing test & project coordination outsourced to call centers
• Digital strategy & Customer Relationship: identification of key moments, optimization of customer experience
• Assistance in selection of a global or specific solution (CRM, Sales Force Automation or MRM)
Additional services related to innovation :
• Trainings• Creativity Sessions
• Digital studies / Behavioural and typology research
• Big data / Analytics : multi-sources data processing