Marketing Innovation Consulting
Choose a sustainable growth
Our actions : from the strategic view to implementation
Years of existence
Métiers
Expertises
Consultants
Our strategic view of development
By mastering the key trades of the development, we make sure that we have the means to accompany our clients in the recast of their strategies and make decisive choices for their activities.
Transversal expertises to support our Core Business
The performance of our accompaniments is strengthened by our transversal expertises that we incorporate in our projects.
For instance, on the expertise ‘Researches’, we carry out marketing studies, commercial studies, internal studies, strategic studies, communication studies…
The scope of action
We are convinced that Innovation needs a sectorial transversality.
This is the reason why we cover a wide range of sectors. Any question about our references?
How to work with A-Marketing?
Choose freely the mode of cooperation that suits you• Asking us consulting days or benefit from the regular support of a consultant? Yes!
• Buying a delivery service? Marketing research, creativity session, training, participation to a seminar etc. Yes!
• Entrusting a project to a Manager embracing several expertises or core business? Yes!
Our methodological approach
Analysing & understanding the markets and their clients
The A-Marketing team use its expertises to:
- Analyse the markets
- Understand the needs of your customers
- Anticipate the unrecorded expectations
Expertises requested: RESEARCHES, BUSINESS INTELLIGENCE, DIAGNOSIS…
Enriching & valuing
Our recommendations are pragmatic and realistic in order to improve the axes involving higher value creation:
- Internal diagnosis
- Capacity to implement the axes of development
- Project Management Strategy
Expertises requested : PROJECT MANAGEMENT, SALES & MARKETING PERFORMANCE, COMMUNICATION & BRAND STRATEGY
Convincing & mobilizing the intern
Step back and explore the possibilities:
- Evaluate the dynamism of the structure
- Anticipate the strategic alignment for the functions impacted
- Optimize the communication
Expertises requested : COMMUNICATION, MANAGEMENT, PROCESS & ORGANISATION
Identifying and recommending development axes
Each diagnosis has its own approach :
- Identifying the growth levers
- Determining scenariis of development
- Contributing to the generation of new offers
Expertises requested : CREATIVITY, INNOVATION, STRATEGY…
Achieving & Testing
Ready to take-up challenges together:
- Pre-test and studies to optimize the mix
- Targeting and operational preparation : offers, arguments, communication supports online and offline
- Commercial experimentation & business development
Expertises requested: DESIGN, DEVELOPMENT, COMMERCIAL, STUDIES, COMMUNICATION
Integrate the development axes
Our accompaniment is also present in the implementation:
- Co-piloting your projects internally
- Piloting your externalisations
- Transitional Management
Expertises requested : PROJECT MANAGEMENT, CHANGE MANAGEMENT
Evaluating and selecting the best potentials
We know how to demonstrate strategies, concepts, formalised actions to keep only the best:
- Testing hypotheses in a real situations
- Evaluating the potentials
- Comparing performances and promises
Expertises requested : STUDIES, SALES DEVELOPMENT, BENCHMARK, MARKETING…
Refining the strategy and planning
Step back and explore the possibilities:
- Collecting experience feedbacks
- Refining the Development strategies
- Formalising action plans and Business plans
Expertises requested : STRATEGY, MARKETING, COMMERCIAL…
Sharing the good practices and training
The development and the innovation request mastering new knowledge:
- Sensitizing your executives
- Accompanying your managers
- Developping the skills of your teams
Expertises requested: BENCHMARK, TRAINING, STRATEGY
Our Marketing Innovation vocation: to be the link between the different functions of the development to optimize the creation of value. It is a way to permit you to succeed in your profitable and sustainable growth strategies.
Paul Amar