Highly-skilled senior consultants ready to help you in developing your activities
Tailor-made project teams in accordance with your needs
A–Marketing is a human size consulting agency dedicated in companies development and management. It is specialized in marketing innovation and business development.
Established in the Paris area, in the future ‘Grand Paris’, it gathers expertises in key development core businesses in France and at the International level.
Created in 2007 and ran by Paul AMAR, 20 years spent in consultancy services nearby French and International companies.
- Managing hundreds of transversal missions
- A perfect integration of deliveries adapted to each issue
Paul Amar
CEO
After a degree at SKEMA Business School, Paul Amar has been working for 20 years for several consulting agencies. He has developed expertise and capabilities in strategy, marketing, innovation, business development, and change management.
He also completed a Master 2 in Business coaching at International Mozaik and is certified professionnal coach recognised by French legislation as RNPC
As project manager, he designed, directed and contributed to many projects that integrated various services in coaching and consulting: strategic analysis, strategic planning, brand identity and development, marketing research, benchmark, creativity, competitive watch, sales performance, CRM, new product & services, design and development, communication
With the will to select the best suitable approach that corresponds to each situation, he decided to launch his own consultancy business with the support of a human sized team of senior coachs, trainers, consultants and services partners.
Years of existence
Core Businesses
Expertises
Our mission
- Our mission statement is to bring advisory, consultancy and to accompany organisations and their managers in their strategic orientations in matters of innovation & business development ; particularly in launching new offers on the market.
- Our pluridisciplinary team will enable your Business Unit or organisation to delegate partly or totally your innovation project. Based on a preliminary diagnosis of your situation, we will identify specific difficulties that barrier your innovation process and then select the best methodological appraoach to face them.
- Our objective is to contribute directly to the value creation and to develop your internal team capabilities to support the innovation projects towards profitable and sustainable growth in line with your ambition.
Our values
| Together & Respect | Our methodological approaches are focused on co-production within both of our teams: share thoughts and commitment, transmit know-how, develop a rewarding experience for all of us. |
| Directed creativity |
We are looking for a right balance between innovative ideas and management requirements to generate new concepts that you may carry out. |
| Balanced & rightviewing |
Our strong convictions come from a sharp contrast between our analysis of a complex, chaotic and uncertain environment and the serenity of an enabling framework for ancitipation and thinking. |
| Mastered Energies |
We transmit energy and motivation of our entrepreneurial spirit: we adapt ourselves to your context to gather all the necessary means to conduct projects. |
| Concrete results |
Our professional requirement lead us to support you until the end, until the first implementation of solutions in order to convince you that our recommendations were effective and relevant regarding the objectives and the approaches. |
We are convinced that performance is an equation that depends on:
- The clearness and the sharing of objectives
- Teams’ capacities and motivation
- The relevance of approaches and methodologies
- The constant and systematic desire to evaluate and measure concrete results
Our values have encouraged us to follow charters guidelines which illustrate our ethic and codes of good practices
Our team
A network of specialized and independent experts to contribute in each phases of your project in support of your internal teams. Our interventions involved a human-sized team of specialists leaded by a project director, sharing the same demand in Quality : a central expertise of project management.
Our 7 core businesses :
- Development strategy: prospective, strategic business intelligence, economist, international development consulting
- Product & service innovation : creative, designer, sociologist, statistician, ergonomist, lawyer specialized in intellectual and industrial property, web expert
- Marketing : strategic Marketing, MRM, Brand expert, e-marketing, operational marketing, merchandising, product catalogue, analysts and databases manager, price specialist, economists
- Business & Sales Development: sales development, key account experts, lawyer in trade law, social networks experts, SFA
- Brand & Communication strategy :branding, positioning, lawyer specialized in intellectual property, visual identity and graphic charter
- CRM : customer’s experience, value segmentation and LTV modelling, change management
- Companies transformation and change management: change management.
Our 5 expertises :
- Research: psychologist, ethologist, sociologist, semiologist, facilitators, recruiter, research manager, statistician
- Training : trainers specialized on a thematic, pedagogy expert, e-learning expert, coachs, team-builders, seminar stakeholders
- Creativity : facilitators of creative sessions, expert contributors network
- Benchmark : benchmark consultant
- Business intelligence: media business intelligence consultant, commercial, partnership, calls for tenders, distribution
Partners and providers :
- Communication : developer-editor, designer and graphic designer, translator, video maker, printer, multimedia editors
- Research partners : in particular, within our international network to carry out surveys on the 5 continents
- Web : web expert, web designer (especially wordpress), community manager
- Contact centre : lead-generation, telemarketing,
You wish to join our teams thanks to your capabilities, as a consultant or a partner ? click here
You want to read the testimonies of our consultants ? click here
Our commitment to sustainable development
By creating a partnership with Reforest’Action, we have chosen to participate and to support their projects in the world.
This model of participative afforestation is way to directly involve our employees and clients in these projects and act together for the environment.
This partnership is consistent with our CSR approach: our fair and balanced viewing permit us to understand the challenges linked to the environment while acting in the respect of it.
Through this partnership with Reforest’Action, we want to show our implication and our commitment in projects directly linked to sustainable development challenges while respecting our values: Together, Respect and Action.