Be creative with A-Marketing !
Thanks to our strong expertises in creativity, boost your innovation projectsMind map on paper-board? or virtual digital mind map ?
One our creativity tools among manyBesides the brainstorming method, there is hundreds of creativity techniques & tools. How many do you use?
We have selected the most effective techniques, adapted to each of your challenge!
Our support in each step
- Design of specifications
- Preparation of the creativity sessions
- Facilitating creative groups according to different technics
- Recruitment of participants (different creative profile typology)
- Report of creative ideas
- Enrichment of concepts
- Detailed reports and analyses according to specifications
Application fields :
- IDEA GENERATION : Feeding the innovation pipe with lots of concepts
- NAMING : Create product names with personality
- NAMES STRATEGY : semantics creativity to identify the efficient generic names
- CONCEPT GENERATION : new products or services concepts design, which enlarges an existing range
- CONCEPT DEVELOPMENT : new concepts improvement through a work on different Mix hypothesis
- PACKAGING CREATIVITY : Creation platform which allows to innovate or renovate packaging of a range
- CREATIVE LAUNCHING : a creativity dedicated to the launch phase
Means available:
- Experienced and trained facilitaters
- Multi-sector creative participants panel
- Pragmatical and customized facilitation methods
Additional services of preparation or improvement
- Visual presentation of targeted backgrounds and customers
- Products purchase, Mystery shoppers
- Complementary competitive watch
- Qualitative and projective research
- Desk and e-research studies on the new axes
- Prospective studies, trends analysis